Marketing Organisation, Hardback Book

Marketing Organisation Hardback

Part of the Routledge Library Editions: Marketing series


Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.

It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes


  • Format: Hardback
  • Pages: 248 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138791510

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