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Marketing Organisation (RLE Marketing), Hardback Book

Marketing Organisation (RLE Marketing) Hardback

Part of the Routledge Library Editions: Marketing series

Hardback

Out of stock

Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.

It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Information

  • Out of stock

  • Format:Hardback
  • Pages:252 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138791510

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£130.00

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Information

  • Out of stock

  • Format:Hardback
  • Pages:252 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138791510

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