Advertising and Violence : Concepts and Perspectives Paperback / softback
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society.
The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface.
The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
- Format: Paperback / softback
- Pages: 320 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 30/08/2014
- Category: Advertising & society
- ISBN: 9780765642691
- Hardback from £101.65
- EPUB from £40.49
- PDF from £40.49