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Marketing Strategy: A Decision-Focused Approach, Paperback / softback Book

Marketing Strategy: A Decision-Focused Approach Paperback / softback

Paperback / softback

Out of stock

Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:384 pages, 163 Illustrations, unspecified
  • Publisher:McGraw-Hill Education - Europe
  • Publication Date:
  • Category:
  • ISBN:9780078028946

Other Formats

£147.86

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:384 pages, 163 Illustrations, unspecified
  • Publisher:McGraw-Hill Education - Europe
  • Publication Date:
  • Category:
  • ISBN:9780078028946