The Oxford Handbook of Pricing Management Hardback
Edited by Ozalp Ozer, Robert Phillips
Part of the Oxford Handbooks series
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies.
The Handbook illustrates the wide variety of pricing approaches that are used in different industries.
It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries.
It includes more than 30 chapters written by pricing leaders from industry,consulting, and academia.
It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory,and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
- Format: Hardback
- Pages: 978 pages, 111 Figures, 47 Tables
- Publisher: Oxford University Press
- Publication Date: 01/05/2012
- Category: Macroeconomics
- ISBN: 9780199543175