The Impact & Presence Pocketbook explains the importance of impact and shows readers how to develop a congruent and personal presence, enhance their leadership skills, create an atmosphere in their teams that will motivate and enthuse, and how to manage difficult situations.
Subjects covered in the new pocketbook include: self-awareness (with a questionnaire that will enable readers to review their own impact), visualisation, creating a brand image, posture, gesture, eye contact, emotional control, dress style, creating rapport, what to do in difficult circumstances and how to create impact in different situations (e.g. meetings, interviews, presentations and one-to-one sessions).
Impact is created within the first 15 seconds of a meeting and what is said (the content) accounts for just 10 per cent of the impact - it's how the message is delivered that creates the biggest impression.
In today's competitive, fast-moving business world, impact and presence are vitally important.