Fashion Sales Promotion : The Selling Behind the Selling, Paperback Book

Fashion Sales Promotion : The Selling Behind the Selling Paperback


Appropriate for introductory courses in Fashion Sales Promotion at both two and four year schools. In this Second Edition, Phillips - demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together-all toward the ultimate goal of giving readers the ability to apply the skills they've learned.


  • Format: Paperback
  • Pages: 225 pages
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Advertising
  • ISBN: 9780133627992



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