Fashion Sales Promotion : The Selling Behind the Selling Paperback
Appropriate for introductory courses in Fashion Sales Promotion at both two and four year schools. In this Second Edition, Phillips - demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together-all toward the ultimate goal of giving readers the ability to apply the skills they've learned.
- Format: Paperback
- Pages: 225 pages
- Publisher: Pearson Education (US)
- Publication Date: 14/12/1995
- Category: Advertising
- ISBN: 9780133627992