Today Japan is still the second largest and most important consumer market in the world.
This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
- Format: Hardback
- Pages: 244 pages, XVII, 244 p.
- Publisher: Palgrave Macmillan
- Publication Date: 24/11/2010
- Category: International business
- ISBN: 9780230242869