Consumer Behavior : Women and Shopping Paperback
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America.
Women matter because they control over $20 trillion in consumer spending.
Women are better educated, have more financial power and decision making abilities and mobility than any previous generation.
Why Women Shop provides a fascinating insight into women's shopping habits and motivations.
This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
- Format: Paperback
- Pages: 132 pages
- Publisher: Business Expert Press
- Publication Date: 01/01/2011
- Category: Consumerism
- ISBN: 9781606491676
- EPUB from £17.96