Consumer Behavior : Women and Shopping, Paperback / softback Book

Consumer Behavior : Women and Shopping Paperback / softback


Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America.

Women matter because they control over $20 trillion in consumer spending.

Women are better educated, have more financial power and decision making abilities and mobility than any previous generation.

Why Women Shop provides a fascinating insight into women's shopping habits and motivations.

This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.


  • Format: Paperback / softback
  • Pages: 132 pages
  • Publisher: Business Expert Press
  • Publication Date:
  • Category: Consumerism
  • ISBN: 9781606491676

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