Marketing Communications : A European Perspective Paperback / softback
by Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh
Paperback / softback
Description
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications.
Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:648 pages
- Publisher:Pearson Education Limited
- Publication Date:16/08/2017
- Category:
- ISBN:9781292135762
Other Formats
- Paperback / softback from £56.99
- PDF from £39.59
- EPUB from £39.59
- Paperback from £49.95
Information
-
Out of stock
- Format:Paperback / softback
- Pages:648 pages
- Publisher:Pearson Education Limited
- Publication Date:16/08/2017
- Category:
- ISBN:9781292135762