Channel Management : Marketing 04.07 Paperback / softback
by Patrick Forsyth
Part of the Express Exec series
Paperback / softback
Description
Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire range of contemporary business practice.
Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:120 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:13/12/2001
- Category:
- ISBN:9781841121956
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:120 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:13/12/2001
- Category:
- ISBN:9781841121956
