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Direct Marketing in a Week : Maximize Sales Through Direct Mail in Seven Simple Steps, Paperback Book

Direct Marketing in a Week : Maximize Sales Through Direct Mail in Seven Simple Steps Paperback

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Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-up

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