Getting Naked : A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty Hardback
Part of the J-B Lencioni Series series
Another extraordinary business fable from the New York Times bestselling author Patrick LencioniWritten in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable.
He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization.
The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients.
One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. * Offers a key resource for gaining competitive advantage in tough times * Shows why the quality of vulnerability is so important in business * Includes ideas for inspiring customer and client loyalty * Written by the highly successful consultant and business writer Patrick LencioniThis new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
- Format: Hardback
- Pages: 240 pages
- Publisher: John Wiley & Sons Inc
- Publication Date: 13/01/2010
- Category: Consultancy & grants for businesses
- ISBN: 9780787976392