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The Media Industries and Their Markets : Quantitative Analyses, Hardback Book

The Media Industries and Their Markets : Quantitative Analyses Hardback

Edited by Patrick-Yves Badillo, Jean Baptiste Lesourd

Part of the Applied Econometrics Association Series series

Description

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand.

It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Information

  • Format: Hardback
  • Pages: 231 pages, XV, 231 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Macroeconomics
  • ISBN: 9780230277700

£84.00

£63.25

 
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