Imagination Engineering : A Toolkit for Business Creativity, Paperback Book

Imagination Engineering : A Toolkit for Business Creativity Paperback


A roadmap from here to there when you don't know where there is.

Creativity isn't simply important to the manager of the future; it's essential.

Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.

Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills.

Putting problem solving and idea generating techniques into a convenient and easy to remember framework.

This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.


  • Format: Paperback
  • Pages: 218 pages, black & white illustrations
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Management decision making
  • ISBN: 9780273649298



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by Paul Birch   |  View all