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Entrepreneurship and Small Business : Start-up, Growth and Maturity, Paperback / softback Book

Entrepreneurship and Small Business : Start-up, Growth and Maturity Paperback / softback

Description

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs.

Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship.

With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills.

The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative.

This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes.

It will also appeal to those looking to launch their own businesses.

Information

  • Format: Paperback / softback
  • Pages: 584 pages, 584 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781137430359

£54.99

£52.09

 
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