Mastering e-Business, Paperback / softback Book


e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector.

This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity.

The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business - focuses on why a specific e-Business scenario exists and how an organization can profit from itOrganization - analyzes how organizations and their processes are structured to achieve strategic goalsArchitecture - explains the high level design of advanced information systems to describe how e-Business functionsTechnology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.


  • Format: Paperback / softback
  • Pages: 208 pages, 86 Line drawings, black and white; 10 Halftones, black and white; 18 Tables, black and wh
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9780415557870



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