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Mastering Business Planning and Strategy, Paperback / softback Book

Mastering Business Planning and Strategy Paperback / softback


Paul Elkin provides a practical guide to developing successful business plans and strategies. "Mastering Business Planning and Strategy" looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change.


  • Format: Paperback / softback
  • Pages: 240 pages
  • Publisher: Thorogood
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781854183293



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