The Microeconomics of Product Innovation Hardback
by Paul (Emeritus Professor, Emeritus Professor, Warwick Business School, University of Warwi Stoneman, Eleonora (Senior Researcher, Senior Researcher, National Institute for Statistics (ISTAT) Bartoloni, Maurizio (Director, Director, Department of Economic and Social Sciences, Universita Catto Baussola
Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change.
Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation.
Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation.
It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation andfirm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
- Format: Hardback
- Pages: 272 pages
- Publisher: Oxford University Press
- Publication Date: 01/03/2018
- Category: Microeconomics
- ISBN: 9780198816676