Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions Hardback
by Paul Gibbs, Michael Knapp
Hardback
Description
A manual for anyone wishing to market higher or further education.
It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Information
-
Out of stock
- Format:Hardback
- Pages:156 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/01/2017
- Category:
- ISBN:9781138162464
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Information
-
Out of stock
- Format:Hardback
- Pages:156 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/01/2017
- Category:
- ISBN:9781138162464