logo
Supporting your high street Find out how »
Basket Image

Basket

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, Paperback / softback Book

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales Paperback / softback

Description

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys". The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

Information

  • Format: Paperback / softback
  • Pages: 208 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9780071802024

Other Formats

£19.99

£15.05

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops