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A Guide to Open Innovation and Crowdsourcing : Advice from Leading Experts in the Field, Paperback / softback Book

A Guide to Open Innovation and Crowdsourcing : Advice from Leading Experts in the Field Paperback / softback

Description

Open innovation and crowd sourcing are the hottest topics in strategy and management today.

The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture.

A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before.

If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Information

  • Format: Paperback / softback
  • Pages: 240 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780749463076

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