A Guide to Open Innovation and Crowdsourcing : Advice from Leading Experts in the Field Paperback / softback
by Paul Sloane
Open innovation and crowd sourcing are the hottest topics in strategy and management today.
The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture.
A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before.
If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.
- Format: Paperback / softback
- Pages: 240 pages
- Publisher: Kogan Page Ltd
- Publication Date: 03/02/2011
- Category: Business strategy
- ISBN: 9780749463076
- EPUB from £10.49