Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Consumption and Identity at Work, PDF eBook

Consumption and Identity at Work PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work.

In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be entrepreneurs of the self, at work, at play and in all aspects of their lives.

The first part of the book explores certain limitations in traditional approaches to the analysis of work identity. It presents an alternative, discursive framework in which to address contemporary `re-imaginings' of organizational life within the `cult(ure)' of the consumer. Part Two develops the analysis by looking at an arena where the blurring of the boundaries between work and consumption identities is most pronounced - retailing. The author builds a sophisticated picture of how discourses of reform take hold in particular contexts, how they construct particular subject positions for employees to occupy, and how employees negotiate these identities in their everyday working lives. He concludes by considering the ethical and other issues of `setting limits to enterprise'.

Information

Other Formats

Save 15%

£50.00

£42.50

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information