The Making of European Consumption : Facing the American Challenge Hardback
Edited by Per Lundin, Thomas Kaiserfeld
Part of the Palgrave Macmillan Transnational History Series series
American ideals and models feature prominently in the master narrative of post-war European consumer societies.
This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
- Format: Hardback
- Pages: 256 pages, XVI, 256 p.
- Publisher: Palgrave Macmillan
- Publication Date: 23/01/2015
- Category: European history
- ISBN: 9781137374035