Research Methods in Business Studies, Paperback Book


A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.The following online resources support the text:For Instructors: PowerPoint slides


  • Format: Paperback
  • Pages: 288 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780273712046

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