Consumerism in World History : The Global Transformation of Desire, Paperback / softback Book

Consumerism in World History : The Global Transformation of Desire Paperback / softback

Part of the Themes in World History series

Description

This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history.

Each chapter has been updated and new features now include:a chapter on Latin AmericaRussian and Chinese developments since the 1990sthe changes involved in trying to bolster consumerism as a response to recent international threatsexamples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala. With updated suggested reading, the second edition of Consumerism in World History is essential reading for all students of world history.

Information

  • Format: Paperback / softback
  • Pages: 176 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Anthropology
  • ISBN: 9780415395878

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