Communicating Strategy Paperback / softback
by Phil Jones
Paperback / softback
Description
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it?
Research suggests only 5% of the people in an organization understand its strategy.
If that is true for your organization, whose strategy are the other 95% implementing?
Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.
It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:198 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/02/2008
- Category:
- ISBN:9780566088100
Other Formats
- PDF from £38.06
- EPUB from £38.06
- Hardback from £175.00
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:198 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/02/2008
- Category:
- ISBN:9780566088100