Consumer.Ology : The Truth About Consumer Behaviour and the Psychology of Shopping Paperback
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
- Format: Paperback
- Pages: 288 pages
- Publisher: Hodder & Stoughton General Division
- Publication Date: 24/01/2013
- Category: Market research
- ISBN: 9781857885767