Consumerology : The Truth about Consumers and the Psychology of Shopping Paperback / softback
by Philip Graves
Paperback / softback
Description
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:240 pages
- Publisher:John Murray Press
- Publication Date:24/01/2013
- Category:
- ISBN:9781857885767
Information
-
Out of stock
- Format:Paperback / softback
- Pages:240 pages
- Publisher:John Murray Press
- Publication Date:24/01/2013
- Category:
- ISBN:9781857885767