Wine Business Case Studies : Thirteen Cases from the Real World of Wine Business Management, Hardback Book

Wine Business Case Studies : Thirteen Cases from the Real World of Wine Business Management Hardback

Description

Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management.

This book contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

Information

  • Format: Hardback
  • Pages: 300 pages, colour illustrations throughout
  • Publisher: Wine Appreciation Guild
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9781935879718

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