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Multivariate Data Analysis : United States Edition, Hardback Book

Multivariate Data Analysis : United States Edition Hardback

Hardback

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For graduate-level courses in Marketing Research, Research Design and Data Analysis .

Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.

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