Pre-Suasion : A Revolutionary Way to Influence and Persuade, Hardback Book

Pre-Suasion : A Revolutionary Way to Influence and Persuade Hardback


When it comes to persuasion, success can begin before you say a word.

In his global best-seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion.

Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it's a world you can master.

If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind.

It's also a supremely practical guide to enhancing your powers of influence.

It was New York Times Bestseller Wall Street Journal Bestseller Inc. "Best Sales and Marketing Book of 2016."


  • Format: Hardback
  • Pages: 432 pages
  • Publisher: Cornerstone
  • Publication Date:
  • Category: Business negotiation
  • ISBN: 9781847941411

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