Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced, Hardback Book

Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Hardback

Description

The topic of place branding is moving from infancy to adolescence.

Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Information

  • Format: Hardback
  • Pages: 324 pages, XIV, 324 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: International business
  • ISBN: 9780230230736

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