Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets Hardback
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
- Format: Hardback
- Pages: 259 pages, XVIII, 259 p.
- Publisher: Palgrave Macmillan
- Publication Date: 13/09/2013
- Category: Corporate governance & responsibilities
- ISBN: 9781137281913