Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Postracial Resistance : Black Women, Media, and the Uses of Strategic Ambiguity, Hardback Book

Postracial Resistance : Black Women, Media, and the Uses of Strategic Ambiguity Hardback

Part of the Critical Cultural Communication series



Winner, 2019 Outstanding Book Award, International Communication AssociationHow Black women in the spotlight negotiate the post-racial gaze of Hollywood and beyond From Oprah Winfrey, Michelle Obama, and Shonda Rhimes to their audiences and the industry workers behind the scenes, Ralina L.

Joseph considers the way that Black women are required to walk a tightrope.

Do they call out racism only to face accusations of being called "racists"? Or respond to racism in code only to face accusations of selling out?

Postracial Resistance explores how African American women celebrities, cultural producers, and audiences employ postracial discourse-the notion that race and race-based discrimination are over and no longer affect people's everyday lives-to refute postracialism itself.

In a world where they're often written off as stereotypical "Angry Black Women," Joseph offers that some Black women in media use "strategic ambiguity," deploying the failures of post-racial discourse to name racism and thus resist it. In Postracial Resistance, Joseph listens to and observes Black women as they perform and negotiate race in strategic ambiguity.

Using three methods of media analysis-textual readings of the media's representation of these women; interviews with writers, producers, and studio executives; and audience ethnographies of young women viewers-Joseph maps the tensions and strategies that all Black women must engage to challenge the racialized sexism of everyday life, on- and off-screen.


Other Formats

Save 4%



Free Home Delivery

on all orders

Pick up orders

from local bookshops


Also in the Critical Cultural Communication series  |  View all