Agile Strategy : How to create a strategy ready for anything Paperback / softback
by Ralph Fernando
Paperback / softback
Description
Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets.
Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. LEADERSHIP AND MANAGEMENTSTRATEGYBUSINESS TRANSFORMATION Why do we need a new book on strategy?The pace of change is increasing, and strategic management is not keeping up.
More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2]. The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets.
It is time for a new approach. How is Agile Strategy different?Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is: Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms.
Agile Strategy is written for large organisations who want to be more agile. Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices. Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner. Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits. Why should I read it?Agile Strategy offers four key benefits to its readers: A clear framework ("RADAR")A single, easy-to-grasp guiding principle: The HorizonMeasurable benefitsA practical approach I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it.
Good luck!Ralph Fernando[1] Project Management Institute (2017) Pulse of the Profession[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"
Information
-
In Stock - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Pearson Education Limited
- Publication Date:18/06/2019
- Category:
- ISBN:9781292262987
Other Formats
- PDF from £12.74
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Information
-
In Stock - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Pearson Education Limited
- Publication Date:18/06/2019
- Category:
- ISBN:9781292262987