The Corporate Media Toolkit : Advanced Techniques for Producers, Writers and Directors Paperback
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment.
Exploring each phase of media development-project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction-author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.
The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice.
The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.
- Format: Paperback
- Pages: 124 pages, 30 Illustrations, black and white
- Publisher: Taylor & Francis Ltd
- Publication Date: 21/06/2017
- Category: Film, TV & radio
- ISBN: 9780415787796