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Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover, Hardback Book

Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.

At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability.

Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy.

Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship.

The result was a remarkable change of fortunes. This book shows how it was done.

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£17.59

Available to Order - This title is available to order, with delivery expected within 2 weeks
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