Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Same-Sex Marriage and Social Media : How Online Networks Accelerated the Marriage Equality Movement, Hardback Book

Same-Sex Marriage and Social Media : How Online Networks Accelerated the Marriage Equality Movement Hardback

Hardback

Out of stock

Description

According to polls, from the early noughties to now, public support for same-sex marriage has increased dramatically.

Same-Sex Marriage and Social Media asks how such a rate of attitude change came about and, more specifically, what role social media played. Digital platforms like Facebook, Twitter and YouTube have proved to be useful outlets for political expression, and Rhonda Gibson explores how this came to benefit the marriage equality movement.

Drawing on a wealth of movement-related discourse, the book looks at:how marriage equality was framed by news companies online and in print; the digital strategies deployed by LGBT+ rights organizations and their opponents to gain support;the corporate response to the same-sex marriage debate;the effect of perceived public opinion and the concept of social identity on how the debate evolved online. This book seeks to demonstrate how the unique ability of social networks to share personal stories on a mass scale, connect like-minded individuals regardless of geography, and leverage the bandwagon effect of viral content contributed to a seismic shift in visibility and public opinion around the issue of marriage equality.

Students and researchers will find this a timely and accessible introduction to the impact of online networks on LGBTQ rights.

Information

Other Formats

£130.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information