Public Relations in the Nonprofit Sector : Theory and Practice Hardback
Edited by Richard D. Waters
Part of the Routledge Research in Public Relations series
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences.
Their public relations challenges, however, have routinely been understudied.
Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach.
This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
- Format: Hardback
- Pages: 342 pages, 4 Line drawings, black and white; 2 Halftones, black and white; 21 Tables, black and whit
- Publisher: Taylor & Francis Ltd
- Publication Date: 23/12/2014
- Category: Public relations
- ISBN: 9781138795082