Nudge : Improving Decisions About Health, Wealth and Happiness Paperback
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.
Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way.
By knowing how people think, we can make it easier for them to choose what is best for them, their families and society.
Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.
Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.
- Format: Paperback
- Pages: 320 pages
- Publisher: Penguin Books Ltd
- Publication Date: 01/03/2009
- Category: Decision theory: general
- ISBN: 9780141040011
- Hardback from £22.89
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Review by Opinionated
Choice architecture is a sound principal and easy to grasp. Once you have grasped it, which will take most intelligent readers a handful of pages at most, the rest of the book seems a little redundant. In fact the authors seem to struggle for examples outside health insurance and pension planning. But I would have appreciated some discussion of choice architecture in every day life - getting people to make healthier food choices, to drive less dangerously, to exercise more, etc. Nothing to disagree with here (except the rather silly chapter on marriage), but once you have read chapter one, that's pretty much all there is. I am surprised that it made such an impact really