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Humanistic Marketing, Hardback Book


Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing.

The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.


  • Format: Hardback
  • Pages: 284 pages, XV, 284 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781137353283

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