Humanistic Marketing Hardback
Edited by Richard J. Varey, Michael Pirson
Part of the Humanism in Business Series series
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing.
The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
- Format: Hardback
- Pages: 284 pages, XV, 284 p.
- Publisher: Palgrave Macmillan
- Publication Date: 19/11/2013
- Category: Sales & marketing
- ISBN: 9781137353283