Employer Brand Management : Practical Lessons from the World's Leading Employers, Hardback Book

Employer Brand Management : Practical Lessons from the World's Leading Employers Hardback

Description

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.

Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best.

A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder.

Employer Brand Management gives readers a personal grasp of a new approach to people management.

It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation.

With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process.

You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: * Follow the process of brand planning, definition, implementation, and application * Discover how brand thinking can strengthen strategy and reinforce HR value * Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience

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