Strategic Corporate Communication Paperback / softback
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy.
It offers s a new way of understanding the way successful communication strategies are constructed and delivered.
Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department.
The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
- Format: Paperback / softback
- Pages: 210 pages, XIV, 210 p.
- Publisher: Macmillan Education UK
- Publication Date: 04/10/2016
- Category: Business communication & presentation
- ISBN: 9781137544070
- PDF from £28.62