Strategic Corporate Communication, Paperback / softback Book

Strategic Corporate Communication Paperback / softback

Description

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy.

It offers s a new way of understanding the way successful communication strategies are constructed and delivered.

Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department.

The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

Information

  • Format: Paperback / softback
  • Pages: 210 pages, XIV, 210 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business communication & presentation
  • ISBN: 9781137544070

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£34.99

£33.75

 
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