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The Challenge of BRIC Multinationals, Hardback Book


This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.

The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?


  • Format: Hardback
  • Pages: 696 pages
  • Publisher: Emerald Publishing Limited
  • Publication Date:
  • Category: International business
  • ISBN: 9781786353504



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