This new graduate-level text provides a step-by-step process for managing innovation and entrepreneurship in an organization using appropriate scenarios, theories, principles, practices, case studies and examples.
This is the first book in the market to look at innovation/entrepreneurship from an international perspective.
It identifies and discusses ways to manage innovation and entrepreneurship in both turbulent as well as stable environments.
It includes discussion of each aspect of the process of innovation required to achieve success.
Each chapter begins with a case study/scenario and ends with review and discussion questions.
Visit the Companion Website at www.sagepub.co.uk/hisrich