Nike Culture : The Sign of the Swoosh Hardback
by Robert Goldman, Stephen Papson
Part of the Cultural Icons series series
Hardback
Description
This book is one of the first to take an in-depth look at how an advertising image works.
It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Information
-
Out of stock
- Format:Hardback
- Pages:208 pages
- Publisher:SAGE Publications Inc
- Publication Date:29/12/1998
- Category:
- ISBN:9780761961482
Other Formats
- Paperback / softback from £44.69
- PDF from £35.69
Information
-
Out of stock
- Format:Hardback
- Pages:208 pages
- Publisher:SAGE Publications Inc
- Publication Date:29/12/1998
- Category:
- ISBN:9780761961482
