Seducing the Subconscious : The Psychology of Emotional Influence in Advertising Hardback
by Robert (University of Bath, UK) Heath
Hardback
Description
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives.
In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development.
Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:264 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:23/03/2012
- Category:
- ISBN:9780470974889
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:264 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:23/03/2012
- Category:
- ISBN:9780470974889