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Entrepreneurship, Paperback / softback Book

Description

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture.

Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner.

Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges.

From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Information

  • Format: Paperback / softback
  • Publisher: McGraw-Hill Education
  • Publication Date:
  • Category: Entrepreneurship
  • ISBN: 9781260565621

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£50.99

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