Leading Edge Marketing Research : 21st-Century Tools and Practices, Paperback / softback Book

Leading Edge Marketing Research : 21st-Century Tools and Practices Paperback / softback

Edited by Robert J. Kaden, Gerald L. Linda, Melvin Prince

Description

Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Information

  • Format: Paperback / softback
  • Pages: 504 pages
  • Publisher: SAGE Publications Inc
  • Publication Date:
  • Category: Market research
  • ISBN: 9781412991315

£48.99

£48.49

 
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