Rhetorical and Critical Approaches to Public Relations II, Paperback / softback Book

Description

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices.

It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations.

Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy.

It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Information

  • Format: Paperback / softback
  • Pages: 392 pages, 1 chapter from 1st ed. needs to be digitized and reused.; 5 Tables, black and white
  • Publisher: Taylor & Francis Inc
  • Publication Date:
  • Category: Public relations
  • ISBN: 9780805864243

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